Positioning

The Monarch is a premier luxury hotel that delivers the most discreet personalized service to high-end business and leisure travelers who expect the best.

Differentiating Attributes

The attributes that the Monarch embodies are:

• Premier property, stylish in design and surroundings
• Majesty, luxury and elegant ambience
• Discreet and personalized level of services throughout the guest’s stay
• High quality of guest amenities

Personality

Luxurious
Impressive
Superior & World-class